From BE 6e to BE 6: Mahindra’s EV Enters a Naming Showdown with IndiGo
Mahindra BE 6e to BE 6: A Strategic Rebranding Amid Legal Controversy. The largest SUV maker in India, Mahindra & Mahindra, changed the name of its recently released electric SUV, the Mahindra BE 6e, to the Mahindra BE 6 after being sued by IndiGo, the top airline in the nation. Citing its affiliation with “6E,” … Read more